Personal branding tips

Appearances count when it comes to getting the senior executive roles and salaries. Your professional image tells the world who you are and where you’re going. But your personal brand or image is made up of a complex mix of your look, your message, your credibility and your connections.

People will judge you firstly by what you wear and how you speak, and then by the words you say – and they will do it in the first six seconds of your meeting. In this brief time people will decide whether they like you, trust you or want to work with you.

If you want to improve your personal brand, you need to know:

1. Your top three personal strengths?

2. Your top three talents?

3. Your core area of expertise?

4. Who are you targeting?

5. What do they need to hear?

6. The value and experience you can deliver?

7. What you do better than anyone else?

8. What differentiates you?

and remember the golden rules:

  • Be consistent
  • Understand why you’re doing this
  • Walk the talk
  • Be authentic
  • Determine your look
  • Be relevant / have an opinion

Candidates need to take every extra advantage to help them move up to senior executive roles. If you’d like help in improving your overall personal brand, get in touch and we’ll be happy to give you some advice about your CV, the best networks to get involved in, how to use social media and where you can get help updating your look or improving your communication skills.